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John Frieda

John Frieda

John Frieda supplied HudsonYards with 2 shots: one of the bottle and one of the liquid. Not only did they have to be composed into one shot, but they also both had to be retouched. The “liquid” component was actually a piece of plastic that needed more of a fluid feel. As for the bottle, the image had to be redrawn so the labels could be legible, foil accented, and color correct to the product.

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