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Juicy Couture

Juicy Couture

HudsonYards provides on-site Studio Services for the Elizabeth Arden Package Development Group. The master creative designs are furnished from the client and the studio builds the packaging mechanicals to multiple sizes according to the printers specifications. The mechanicals must be accurate to all corporate and brand guidelines. All data is stored in a library to reassure that the mechanicals are uniform and consistent. The studio is responsible for collecting all the artwork necessary to build the mechanicals as well as gettingfinal client approvals from each department. The entire workflow and job history is documented in a Digital Asset Management workflow system.

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